Pepsi’s Mountain Dew Brand ‘Kickstart’ is New Cover Sponsor
The 2014 edition of the Spring Break Guide is set to be released January 17th.
The annually released publication, which has kept college students in the know about Spring Break destinations and events for more than two decades, is known to be a significant Spring Break resource and is an anticipated fixture among college campuses throughout the United States and Canada. This year marks the 22nd edition.
Published and distributed by Collegiate Marketing Group (CMG), the Spring Break Guide promotes key break destinations, including Panama City Beach, FL, South Padre Island, TX, Daytona Beach, FL, and Myrtle and North Myrtle Beach, SC.
The 2014 edition features a new cover sponsor, with Pepsi’s Mountain Dew brand ‘Kickstart’ becoming just the second beverage brand sponsor in the Spring Break Guide’s history. (Coca-Cola was formerly the featured annual sponsor).
“The addition of Kickstart as our new title cover sponsor gives the 2014 Spring Break Guide a look and feel that we know our student audience will enthusiastically embrace,” said Carm Giardina, a representative of CMG. “The energy drink is a perfectly branded complement to our updated magazine which has seen a significant advertiser upswing over the past three years.”
The 2014 Spring Break Guide will be distributed throughout 25 U.S. states, as well as in Canada, at over 200 school campuses, fraternity/sorority houses, and other related distribution hubs. Its overall reach is projected at one million students when factoring in digital downloads and social media targeting.
As a companion to the printed magazine, the online version at springbreakguide.com gives advertisers extra exposure, allowing students to click on sponsors’ websites and read up-to-date news and information concerning the featured destinations.
In addition to publishing and distributing, CMG manages the brand’s marketing and social reach via a myriad of social networking platforms and digital initiatives.