Gen Y Marketing Firm Continues ‘Coca-Cola Spring Break Guide’ Tradition

Collegiate Marketing Group, LLC (CMG) is proud to announce the continued publication of the Coca-Cola Spring Break Guide.  The annually released publication, which has kept college students in the know about Spring Break destinations and events for almost two decades, was picked up by CMG who will now manage and market the brand. Questions had surfaced over whether to call time on the guide, which was beginning to appear dated. Many assumed it had simply given way to social media and other forms of digital technology.

The team at CMG, ever aware of the guide’s need for a face lift, knew that demand was still there, and so began inquiring. When the company was able to confirm that they would continue the guide, the next step was keeping Coca-Cola on board as its main sponsor. CMG can now officially confirm that the guide’s long lasting partnership with Coca-Cola will remain intact.

“Securing Coca-Cola as the guide’s continued main sponsor was a very important step for us and was our primary objective once we took over the guide,” comments Steve Cox, a CMG representative. “We didn’t want to rush the announcement. Things needed to settle in place first. It now seems appropriate considering Coca-Cola’s decision to join us in this exciting venture.”

The second step of the project involved discussions on improving the guide’s image and appeal – not to mention upping its distribution reach from 160,000 to 500,000 printed copies. “We have to attract a whole new type of audience now,” continues Cox. “Generation Y is a whole new ball game compared to the Gen X crowd.”

Where as previous versions of the guide were published using newsprint paper and looked very “newspaper-ish”, the 2012 guide will be given a much more modern make-over, with significant changes being made to its editorial content (ie: celebrity interviews) and photography. “It’s going to look and feel like a quality magazine,” boasted Cox. We’re excited to be taking, what has been a college campus tradition, to a whole new level.”

The Coca-Cola Spring Break Guide is known to be a significant Spring Break resource and is an anticipated fixture among college campuses throughout the United States and Canada. This coming January’s release will mark the 20th anniversary.

In addition to an updated print version, an online guide will be developed with direct links to the participating advertisers’ websites.  CMG will also be implementing SEO and other digital media techniques in order to drive traffic that will give advertisers even greater visibility and audience reach.

CMG provides North America-wide marketing and promotion services to corporate brands and local merchants who are specifically targeting the student market. CMG is also the leading Spring Break marketing company for Panama City Beach, FL.

For more information on CMG, please visit and follow @cmarketinggroup on Twitter.

Contact: Carm Giardina  [email protected]