College students throughout North America will once again be able to rely on the Spring Break Guide for making their 2016 Spring Break plans when the annually released publication hits campuses, fraternity and sorority houses and other off-campus outlets on January 18.
The publication, which has kept college students in the know about Spring Break destinations and events for nearly 25 years, is known to be a significant resource and is an anticipated fixture among college campuses throughout the United States and Canada.
Published and distributed by CMG Media Agency, the Spring Break Guide promotes key break destinations, including Panama City Beach, FL, South Padre Island, TX, Daytona Beach, FL, and Lake Havasu, AZ.
The 2016 edition features Pepsi’s Mountain Dew brand ‘Kickstart’ as the main cover sponsor for a third year running, and features more insightful articles that students can really take interest in such as budgeting your break, fitness tips, and planning for your perfect getaway. There’s also a feature story on how music has influenced Spring Break over the decades, and Spring Break’s hottest concert and music festivals.
“The Spring Break Guide isn’t just a hotel or destination resource, it’s entertaining and is loaded with the kind of information every student should have before making any final Spring Break plans,” said Carm Giardina, a representative of CMG Media. He adds “Spring Break planning is so important now more than ever, and this guide is essential to that process.”
The 2016 Spring Break Guide will be distributed throughout 25 U.S. states, as well as in Canada, at over 200 school campuses, fraternity/sorority houses, and other related distribution hubs. Its overall reach is projected at one million students when factoring in digital downloads and social media targeting.
As a companion to the printed magazine, the online version at springbreakguide.com gives advertisers extra exposure, allowing students to click on sponsors’ websites and read up-to-date news and information concerning the featured destinations.
In addition to publishing and distributing, CMG manages the brand’s marketing and social reach via social networking and other digital initiatives.
Download the digital version of the 2016 Spring Break Guide right here.
