Spring Break 2026 just got a whole lot bigger.
We’re fired up to announce that Red Bull is officially back as a sponsor for Spring Break 2026 — and this year, they’re Sending It All Spring Break.
From high-energy beach days to late-night party missions, Red Bull is once again powering the action in both Fort Lauderdale and Panama City Beach — two of the biggest Spring Break destinations in the country.
Sending It All Spring Break
Red Bull’s 2026 Spring Break campaign is all about going all-in — more energy, more moments, more memories. Whether you’re hitting daytime pool parties, beach concerts, VIP events, or after-dark takeovers, Red Bull will be right there fueling the experience.
Expect product drops, brand activations, and surprise moments throughout the week in both destinations. If you’re holding a Maniac VIP Card, you’ll want to keep your eyes open — Red Bull will be integrated into some of the biggest events on the calendar.
Introducing Cherry Sakura
Spring Break 2026 also marks the spotlight on Red Bull’s newest flavour: Cherry Sakura.
Crisp, refreshing, and built for high-energy days under the sun, Cherry Sakura is the perfect companion for beach mornings that turn into legendary nights. It’s bold. It’s vibrant. And it’s about to be everywhere this March.
Look for Cherry Sakura featured at select partner venues, events, and sampling moments across Fort Lauderdale and Panama City Beach.
Powering the Ultimate Spring Break Experience
Red Bull’s continued partnership with Maniac VIP Card and Spring Break Guide reinforces what Spring Break is all about: unforgettable experiences done at full throttle.
From beachfront day parties to packed nightclubs, the energy never drops — and neither does the momentum.
If you’re heading to Fort Lauderdale or Panama City Beach for Spring Break 2026, get ready to send it all.
More details on activations, giveaways, and event integrations coming soon.
Stay tuned. Stay energized. And get ready for the biggest Spring Break yet.
