Marketing firm CMG Media Agency and alcohol brand Four Loko have agreed to terms that will welcome back Four Loko to the beach and make them the official beverage of Spring Break 2019 in Panama City Beach, Florida.
Known for their experiential marketing, risk-taking efforts and popularity among the Spring Break market, Four Loko comes aboard at a time when Spring Break in Panama City Beach is on its way back to being a top choice destination for students once again.
Look for Four Loko’s brand to be literally everywhere this March in Panama City Beach. As a major sponsor of the Panamaniac VIP Program, branding will be attached to all promotional materials associated with Spring Break events, including concerts. Sampling at all venues will also be a major component of the deal, with Four Loko cans to be sampled and sold at all participating bar stations.
For more information on Four Loko and their newest lineup of flavours and brands, please visit their website at www.fourloko.com.
The Panamaniac VIP Card is now on sale online for a limited time discount, exclusive to online shoppers only. Please visit www.panamaniaccard.com for more info.